findingthemojo no 102

Morning - two items that recently caught my eye

Image:  The Homecoming Revolution

• Only in Africa classic!  - The Homecoming Revolution is promoting it's new line of Smells like Home" perfumes: 'Karoo Stoep', 'Zulu Leather' and 'Highveld Storm' in "places frequented by expats, including South African embassies around the world, events like expos, and recreational facilities like restaurants and shops".  Apparently, this initiative was a collaboration with Aroma Logo (seriously?), a company that designs logos with scented branding, to re-create these smells - fragrance wands doubled as wristbands for samplers to take away. Campaign directors at Morrisjones, a JoBurg branding and design company who boast being 'results-befok' (no lie!), and "describe their work as ‘allvertising’, said at this stage there are no plans to mass-produce or sell the fragrances", says Cadine Pillay of Brand SA.  THR can't be serious?

Image: strangecosmos.com

  

• Sporting progress?:  Ken Rosewall (1970's tennis spin master) was able to generate a spin of 1,500 revs per minute; Rafael Nadal averages 3,700 rpm with a maximum of 4,900.  Some players have recently taken to spraying their raquet strings with silicon before a game, generating 40% more spin.  Raquets are also three inches wider than they were in the 1980s, "with larger sweet spots and slippery copoly strings which slide, stretch and then snap back in a fraction of a second to create extra torque", say Barry Flatman in The Sunday Times.  The International Tennis Federation are "looking into" this practice.

cheers
jp